Privacy Policy

This Privacy Policy explains how ASL Electric ("ASL Electric", "we", "us") collects, uses and shares information when you visit aslelectric.com (the "Site"), call the phone numbers shown on the Site, use the chat feature, or submit a form. By using the Site, you agree to the practices described here.

Information we collect

Information you give us

When you request service or an estimate, contact us, chat with us or submit the employment interest form, we collect the information you choose to provide. This can include your name, phone number, email address, service address, city, details about your project or electrical problem, and, for job applicants, your work history, availability and any resume you upload.

Information collected when you call

Phone numbers on the Site may be call tracking numbers provided by CallRail. When you call one, CallRail records call details such as your phone number, the date, time and duration of the call, and the web page or advertisement that led to the call. This helps us understand which marketing works.

Information collected automatically

Like most websites, the Site and the tools on it automatically collect certain technical information, such as your IP address, browser and device type, pages viewed, the referring website, and the date and time of your visit. This is collected through cookies, pixels and similar technologies described below.

Cookies, analytics and advertising

We use the following third-party services, which may set cookies or collect information about your use of the Site:

• Google Tag Manager and Google tools, which may include Google Analytics, to understand how visitors use the Site.
• Google Ads conversion tracking and remarketing, to measure our advertising and show our ads to people who have visited the Site.
• CallRail, to show call tracking numbers and attribute calls to the page or ad that produced them.
• ProntoChat, which provides the live chat feature. Messages you send in chat are received by chat agents who pass your request to us.
• UserWay, which provides the accessibility tools on the Site and may store your accessibility preferences.
• Cloudflare, which hosts the Site and provides Turnstile, a security check on our forms that helps block spam and bots.

You can set your browser to refuse or delete cookies, though some features of the Site may not work properly. You can manage Google's use of information for personalized ads in your Google account's ad settings, and learn more about how Google uses information at policies.google.com/technologies/partner-sites.

How we use information

• To respond to your requests, schedule appointments, provide estimates and perform electrical work.
• To communicate with you about your service, including by phone, text message or email.
• To review employment inquiries.
• To operate, secure and improve the Site and protect against spam and fraud.
• To measure and improve our advertising.
• To comply with legal obligations and protect our rights.

How we share information

We do not sell your personal information. We share information only as needed to run our business, including with:

• Service providers that help us operate the Site, deliver form submissions by email, answer chat, track calls, measure advertising and provide accessibility tools, as listed above.
• Our employees and, where needed for your job, suppliers, permitting authorities and your utility.
• Law enforcement, courts or others when required by law or to protect the rights, property or safety of ASL Electric, our customers or others.
• A successor in the event of a merger, acquisition or sale of all or part of our business.

Your California privacy rights

If you are a California resident, you may have the right under California law to request access to the personal information we hold about you, to request that we correct or delete it, and to opt out of certain sharing of personal information for advertising. We will not discriminate against you for exercising these rights. To make a request, call us at (949) 337-3177 or use our contact form. We may need to verify your identity before responding.

Data retention and security

We keep information for as long as needed to provide our services, keep business and permit records, and meet legal and tax obligations. We use reasonable measures to protect information, but no website or transmission over the internet is completely secure.

Children's privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Links to other websites

The Site links to other websites, such as Google, Yelp, social media and our sister company ASL Plumbing. We are not responsible for the privacy practices of those sites, and we encourage you to read their policies.

Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page shows when it was last updated. Your continued use of the Site after a change means you accept the updated policy.